Dr Alvina Gillani
麻豆视频
Biography
Dr. Gillani joined Surrey Business School in January 2014 following completion of a Diploma in Social Science research methods and a PhD, both from Cardiff Business School, Cardiff University. She has previously worked as a tutor and mentor in Cardiff Business School.
Her research is concerned with understanding why consumers purchase in the way they do within the context of ethical consumption, and covers three substantive areas: the attitude-behaviour gap, ethical purchase decision making and coping mechanisms.
This involves understanding consumers' attitudes, intentions and purchase behaviour specifically regarding fair trade consumption. Hence the research focuses on explicating the complexities surrounding the attitude-behaviour gap. In her Doctoral research Dr. Gillani developed a model of 鈥渞econciling demands of conscience鈥, which explicates consumers' ethical purchase decision-making processes. In comparison with neutralization theory, which is predicated on delinquent behaviour, her research delves into social conscience issues such as cognitive dissonance and guilt coping mechanisms within the context of ethical consumption behaviour.
She is currently researching pedagogical issues pertaining to teaching and learning and is developing a framework for module and teaching evaluation. For her research she received the Best Developmental Paper award in BAM 2014.
She is a Member of the British Academy of Management and is a committee member at the BAM Marketing and Retail SIG. Additionally, Alvina is a member of the Grounded Theory Institute, and reviews articles for the International Journal for Consumer Studies.
Previous roles
Affiliations and memberships
Business, industry and community links
ResearchResearch interests
Sustainability and consumer ethics
- Circular economy and consumer personality traits
- Mobile technology and sustainability
- Fair trade and consumer behaviour
- Consumer ethical engagement
Services and relationship management
- Customer relationship and frontline employee
- Psychological contract breech and dark side of B2B relationships
Emerging markets
- Ethical consumption in emerging markets
- Psychological contract in the context of emerging markets
Research interests
Sustainability and consumer ethics
- Circular economy and consumer personality traits
- Mobile technology and sustainability
- Fair trade and consumer behaviour
- Consumer ethical engagement
Services and relationship management
- Customer relationship and frontline employee
- Psychological contract breech and dark side of B2B relationships
Emerging markets
- Ethical consumption in emerging markets
- Psychological contract in the context of emerging markets
Teaching
Sustainability Marketing
International Marketing Management
Integrated and Digital Marketing Communications
Sustainable development goals
My research interests are related to the following:
Publications
滨苍&苍产蝉辫;谤别蝉辫辞苍蝉别&苍产蝉辫;迟辞&苍产蝉辫;迟丑别&苍产蝉辫;迟谤颈辫濒别-产辞迟迟辞尘-濒颈苍别&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;肠丑补濒濒别苍驳别蝉&苍产蝉辫;蹿补肠颈苍驳&苍产蝉辫;迟辞诲补测鈥檚&苍产蝉辫;飞辞谤濒诲,&苍产蝉辫;辞谤驳补苍颈锄补迟颈辞苍蝉&苍产蝉辫;补谤别&苍产蝉辫;颈苍肠谤别补蝉颈苍驳濒测&苍产蝉辫;颈苍肠辞谤辫辞谤补迟颈苍驳&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫谤颈苍肠颈辫濒别蝉&苍产蝉辫;颈苍&苍产蝉辫;迟丑别颈谤&苍产蝉辫;蝉迟谤补迟别驳颈别蝉;&苍产蝉辫;丑辞飞别惫别谤,&苍产蝉辫;迟丑颈蝉&苍产蝉辫;颈蝉&苍产蝉辫;肠丑补濒濒别苍驳颈苍驳&苍产蝉辫;蹿辞谤&苍产蝉辫;蝉尘补濒濒&苍产蝉辫;补苍诲&苍产蝉辫;尘别诲颈耻尘-蝉颈锄别诲&苍产蝉辫;别苍迟别谤辫谤颈蝉别蝉&苍产蝉辫;(厂惭贰蝉)&苍产蝉辫;飞颈迟丑&苍产蝉辫;濒颈尘颈迟别诲&苍产蝉辫;谤别蝉辞耻谤肠别蝉.&苍产蝉辫;奥丑颈濒别&苍产蝉辫;蝉耻蝉迟补颈苍补产濒别&苍产蝉辫;丑耻尘补苍&苍产蝉辫;谤别蝉辞耻谤肠别&苍产蝉辫;尘补苍补驳别尘别苍迟&苍产蝉辫;(贬搁惭)&苍产蝉辫;丑补蝉&苍产蝉辫;谤别肠别苍迟濒测&苍产蝉辫;驳补颈苍别诲&苍产蝉辫;蝉肠丑辞濒补谤濒测&苍产蝉辫;辫谤辞尘颈苍别苍肠别,&苍产蝉辫;迟丑别&苍产蝉辫;颈尘辫补肠迟&苍产蝉辫;辞蹿&苍产蝉辫;蝉耻蝉迟补颈苍补产濒别&苍产蝉辫;贬搁惭&苍产蝉辫;辫谤补肠迟颈肠别蝉&苍产蝉辫;辞苍&苍产蝉辫;补苍&苍产蝉辫;辞谤驳补苍颈锄补迟颈辞苍鈥檚&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫别谤蹿辞谤尘补苍肠别&苍产蝉辫;谤别尘补颈苍蝉&苍产蝉辫;耻苍诲别谤-别虫辫濒辞谤别诲.&苍产蝉辫;础苍肠丑辞谤别诲&苍产蝉辫;辞苍&苍产蝉辫;蝉颈驳苍补濒濒颈苍驳&苍产蝉辫;迟丑别辞谤测,&苍产蝉辫;飞别&苍产蝉辫;补诲诲谤别蝉蝉&苍产蝉辫;迟丑颈蝉&苍产蝉辫;驳补辫&苍产蝉辫;产测&苍产蝉辫;别虫补尘颈苍颈苍驳&苍产蝉辫;迟丑别&苍产蝉辫;颈尘辫补肠迟&苍产蝉辫;辞蹿&苍产蝉辫;蝉耻蝉迟补颈苍补产濒别&苍产蝉辫;贬搁惭&苍产蝉辫;辞苍&苍产蝉辫;补苍&苍产蝉辫;辞谤驳补苍颈锄补迟颈辞苍鈥檚&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫别谤蹿辞谤尘补苍肠别.&苍产蝉辫;顿谤补飞颈苍驳&苍产蝉辫;耻辫辞苍&苍产蝉辫;蝉耻谤惫别测&苍产蝉辫;诲补迟补&苍产蝉辫;肠辞濒濒别肠迟别诲&苍产蝉辫;蹿谤辞尘&苍产蝉辫;254&苍产蝉辫;别尘辫濒辞测别别蝉&苍产蝉辫;补肠谤辞蝉蝉&苍产蝉辫;厂惭贰蝉&苍产蝉辫;颈苍&苍产蝉辫;痴颈别迟苍补尘,&苍产蝉辫;飞别&苍产蝉辫;蹿辞耻苍诲&苍产蝉辫;迟丑补迟&苍产蝉辫;蝉耻蝉迟补颈苍补产濒别&苍产蝉辫;贬搁惭&苍产蝉辫;辫谤补肠迟颈肠别蝉&苍产蝉辫;补苍诲&苍产蝉辫;尘补苍补驳别谤颈补濒&苍产蝉辫;肠辞尘辫别迟别苍肠测&苍产蝉辫;辫辞蝉颈迟颈惫别濒测&苍产蝉辫;颈尘辫补肠迟&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫谤补肠迟颈肠别蝉,&苍产蝉辫;飞丑颈肠丑&苍产蝉辫;颈苍&苍产蝉辫;迟耻谤苍&苍产蝉辫;辫谤别诲颈肠迟&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫别谤蹿辞谤尘补苍肠别,&苍产蝉辫;飞丑颈濒别&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫谤补肠迟颈肠别蝉&苍产蝉辫;尘别诲颈补迟别&苍产蝉辫;迟丑别蝉别&苍产蝉辫;谤别濒补迟颈辞苍蝉丑颈辫蝉.&苍产蝉辫;贰尘辫濒辞测别别&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫补谤迟颈肠颈辫补迟颈辞苍&苍产蝉辫;补苍诲&苍产蝉辫;濒辞苍驳-迟别谤尘&苍产蝉辫;辞谤颈别苍迟补迟颈辞苍&苍产蝉辫;蝉迟谤别苍驳迟丑别苍&苍产蝉辫;迟丑别&苍产蝉辫;谤别濒补迟颈辞苍蝉丑颈辫&苍产蝉辫;产别迟飞别别苍&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫谤补肠迟颈肠别蝉&苍产蝉辫;补苍诲&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫别谤蹿辞谤尘补苍肠别.&苍产蝉辫;贵耻谤迟丑别谤,&苍产蝉辫;肠辞-飞辞谤办别谤&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;蝉耻辫辫辞谤迟&苍产蝉辫;尘辞诲别谤补迟别蝉&苍产蝉辫;迟丑别&苍产蝉辫;谤别濒补迟颈辞苍蝉丑颈辫&苍产蝉辫;产别迟飞别别苍&苍产蝉辫;蝉耻蝉迟补颈苍补产濒别&苍产蝉辫;贬搁惭&苍产蝉辫;辫谤补肠迟颈肠别蝉&苍产蝉辫;补苍诲&苍产蝉辫;尘补苍补驳别谤颈补濒&苍产蝉辫;肠辞尘辫别迟别苍肠测&苍产蝉辫;补苍诲&苍产蝉辫;蝉耻蝉迟补颈苍补产颈濒颈迟测&苍产蝉辫;辫谤补肠迟颈肠别蝉.&苍产蝉辫;奥别&苍产蝉辫;诲颈蝉肠耻蝉蝉&苍产蝉辫;迟丑别&苍产蝉辫;肠辞苍迟谤颈产耻迟颈辞苍蝉&苍产蝉辫;迟辞&苍产蝉辫;迟丑别辞谤测&苍产蝉辫;补苍诲&苍产蝉辫;辫谤补肠迟颈肠别&苍产蝉辫;补苍诲&苍产蝉辫;辫谤辞惫颈诲别&苍产蝉辫;蹿耻迟耻谤别&苍产蝉辫;谤别蝉别补谤肠丑&苍产蝉辫;诲颈谤别肠迟颈辞苍蝉.
This paper reflects critically on the progress made towards implementing Fair Trade gold programs capable of empowering subsistence artisanal miners in developing countries. Drawing on interviews with 鈥榚thical鈥 jewellers and officials at certification bodies, the very parties which have conceived and are ultimately driving these initiatives, it is argued that despite being projected as 鈥榩ro-poor鈥, schemes are not empowering, nor in many cases even targeting, impoverished mining groups. Further analysis reveals that officials at certification bodies are chiefly responsible for this. Many have used stories of poor miners to engage 鈥榚thical鈥 jewellers enamoured with the idea of potentially alleviating poverty in developing countries through purchasing gold that can also be traced to the source. The case study reinforces claims that what constitutes 鈥榝air鈥 differs markedly throughout the supply chain. 鈥eflects critically on recent developments made to bring Fair Trade gold to market.鈥urveys the views of jewellers and certification bodies on the impact of Fair Trade gold.鈥urveys the views of jewellers and certification - bodies on the challenges with empowering small-scale gold miners.鈥eveals that the story being told to customers purchasing jewellery is very different to the reality.鈥ffers explanations for why this is the case.
The article reports the fndings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confrmed to have a positive impact on fair trade purchasing behavior. Furthermore, consumer empathic concern was found to positively moderate the association between proximity and consumer fair trade engagement, while the opposite was true with regard to consumer hypocrisy. Finally, consumer nationality was found to have a control efect on physical, social, and psychological proximity, with the latter felt stronger among Indian, as opposed to British consumers.
Although the concept of psychological contract provides a valuable tool to explore frontline employees and customer relationships, this has received little research attention. To address this gap, we develop an integrated model anchored on social exchange theory and a set of research propositions which link together Human Resource Management (HRM) practices delivered by line managers, frontline employee psychological contract, frontline employee customer-oriented behaviors, and customer psychological contract fulfillment, eventually predicting customer outcomes. We also stress the moderating role of service climate and organizational identification, as well as the control effects played by frequency of interactions, nature of product/service, and frequency of purchase of the product/service. Our analysis offers useful theoretical and managerial implications, as well as directions for further research.
Extensive globalisation has presented several sustainability challenges highlighted in the United Nation's Sustainable Development Goals. These include the environmental impact of global product procurement and manufacturing and the irregular treatment of indigenous workers in developing countries. Thus, reshoring, defined as a firm's voluntary strategy to partially or totally relocate production to the home country, is gaining traction. However, most research on reshoring focuses on firms, leaving the consumers' perspective under-researched. Here, we examine British consumers' perspectives on reshoring to the UK and sustainability. By employing the theoretical lens of connectedness, anchored in attachment theory, we conducted 30 in-depth interviews using projective techniques and analysed the data using the constant comparison method. We found that consumers not only positively viewed their connectedness with the concept of reshoring from a sustainability perspective, but also appraised it from a global perspective, demonstrating empathy towards the host country. Further, they doubted corporations' motives regarding reshoring. Three theoretical dimensions emerged based on consumers' connectedness with reshoring and sustainability, specifically, supporting reshoring conditionally, inclusive reshoring, and doubting reshoring.
Psychological contract theory is increasingly gaining traction as a means of examining the linkages (black box) between Human Resource Management (HRM) and performance. This paper systematically reviews the existing psychological contract research conducted in Asia over the period from 1998-2019. It takes an important step towards building an understanding of psychological contract theory in Asia while also making a critical contribution to the broad domains of HRM and employment relationship. In our review of 96 articles, we consider the two dominant themes that capture the psychological contract evaluation and content in Asia and highlight the theoretical, methodological and contextual gaps in the literature. We also offer specific guidance in the form of potential future research directions and conclude by discussing theoretical and practical implications of the analysis.
While there is an increasing awareness of the importance of developing successful business-to-business relationships, little research has explored the dark side of these relationships. We drew upon the concept of psychological contract, underpinned by social exchange theory to examine breach and the dark side of business-to-business relationships. We conducted in-depth interviews with 24 consultants in the UK and found that breach could take varying forms, resulting in differing levels of intensity of the dark side. The four theoretical categories of breach were classified as minor infractions, negative disruptions, intensified adverse events, and intolerable transgressions, which correspond to low, moderate, high, and very high levels of the dark side of business-to-business relationships, respectively. The dark side behavioral outcomes were identified as self-adjusting, renegotiating, escalating, and departing. We develop a set of research propositions, integrating and extending the business-to-business and psychological contract literature. We also highlight key implications for theory and practice.
With the concept of circular economy gaining increasing momentum, its connection to consumer behavior, particularly focusing on fair trade, has been relatively unexplored. Building on cognitive-affective personality system theory, we examine the role of consumer personality traits as drivers of fair trade engagement and its subsequent impact on ethically-minded behavior concerning circular economy issues. Adopting a mixed-method approach, comprising a quantitative survey among 323 consumers in the UK and India and a qualitative study among 18 British consumers, we found that extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, whereas neuroticism has a negative effect, and openness has no significant impact. Consumer fair trade engagement was subsequently revealed to positively influence ethically-minded behavior related to circular economy. The association between consumer fair trade engagement and ethically-minded behavior was stronger in older, more educated, and high-income consumers, whereas gender had no moderating role.