Dr Hongbo (Daisy) Liu
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Biography
Dr. Hongbo (Daisy) Liu is a Senior Lecturer in Hospitality. She received her BA in Tourism Management from Fudan University in China, MS in International Hospitality and Tourism Management from University of South Carolina in the U.S., and PhD degree in Business Administration from Temple University in the U.S. She has led or co-authored more than 35 publications, including journal articles, book chapters and conference papers. She also has worked on over 20 projects funded by various private and public sector sponsors, ranging from universities to theme parks to tourism bureaus. Her research interests include digital marketing, social media, digital technology, cross-cultural studies, and consumer psychology in tourism and hospitality.
University roles and responsibilities
- Programme Leader - MSc in International Hospitality Management with Digital Innovation
- SHTM Student Exchange Coordinator
News
In the media
ResearchResearch interests
Digital marketing
Social media
Digital technology
Cross-cultural studies
Consumer behaviour and psychology in tourism and hospitality
Research projects
Principle Investigator. Funded by the British Academy Small Grant, Sep 2021 – Sep 2022. Amount awarded £ 10,000.
The effects of user-generated photos on customer engagementCo-Investigator. Funded by Hong Kong Research Grant Council (RGC) Direct Allocation Grant. Jul 2021 - Jul 2023. Amount awarded: HK$ 200,000. PI: .
Posting online reviews with photos: An investigation of motivation and impact in the restaurant industryCo-Investigator. Funded by Department General Research Funds of Hong Kong Polytechnic University. Oct 2021 - Sep 2023. Amount awarded: HK$ 99,950. PI: .
Research interests
Digital marketing
Social media
Digital technology
Cross-cultural studies
Consumer behaviour and psychology in tourism and hospitality
Research projects
Principle Investigator. Funded by the British Academy Small Grant, Sep 2021 – Sep 2022. Amount awarded £ 10,000.
Co-Investigator. Funded by Hong Kong Research Grant Council (RGC) Direct Allocation Grant. Jul 2021 - Jul 2023. Amount awarded: HK$ 200,000. PI: .
Co-Investigator. Funded by Department General Research Funds of Hong Kong Polytechnic University. Oct 2021 - Sep 2023. Amount awarded: HK$ 99,950. PI: .
Supervision
Postgraduate research supervision
Vanessa Cumper 2020 - present
Topic: How can Augmented Reality on mobile devices enhance recreational activities for people who are D/deaf in museums and galleries? (Doctoral College Studentship).
Co-supervisor
Shoukry Samuel Amin Rozek 2021 - present
Topic: Wellbeing of Muslim medical travellers.
Co-supervisor
Jiaolong (Mia) Cheng 2022 - present
Topic: Customer experiences with smart hotels (Doctoral College Studentship)
Primary supervisor
Teaching
Undergraduate:
MAN1112 Speciality Operations in Hospitality
MAN2124 Service Marketing
MAN2130 Technology, Media and Data
Postgraduate:
MANM469 Service Marketing for Events, Tourism and Hospitality
MANM386 Research Methods
MANM497 Research Methods for the Digital Age
MANM499 Digital Marketing for Hospitality
Publications
Highlights
- Li, H., Ji, H., Liu, H., Cai, D., & Gao H. (2022). Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms. Tourism Management, .
- Liu, H., Feng, S. & Hu, X. (2022). Process vs. outcome: Effects of food photo types in online restaurant reviews on consumers’ purchase intention. International Journal of Hospitality Management, 102, .
- Cohen, S., Liu, H., Hanna, P., Hopkins, D., Higham, J. & Gössling, S. (2021). The Rich Kids of Instagram: Luxury travel, transport modes and desire. Journal of Travel Research, .
- Liu, H. & Li, X. (2021). How travel earns us bragging rights: A qualitative inquiry and conceptualization of travel bragging rights. Journal of Travel Research, 60(8). .
- Li. H., Qi, R., Liu, H., Meng, F., & Zhang, Z. (2021). Can time soften your opinion? The impact of review temporal distance on restaurant evaluation conformity. International Journal of Hospitality Management, 92, .
- Yang, Y., Liu, H., & Chen, X. (2020). COVID-19 and restaurant demand: Early effects of the pandemic and stay-at-home orders. International Journal of Contemporary Hospitality Management, .
- Li, H., Liu, H., & Zhang, Z. (2020). Online persuasion of review emotional intensity: A text mining analysis of restaurant reviews. International Journal of Hospitality Management, 89, .
- Zou, S., Tan, K. P. S., Liu, H., Li, X. & Chen, Y. (2020). Mobile versus PC: Does device type affect online survey response quality in tourism research? Current Issues of Tourism, .
- Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives Millennials’ aspirational tourism consumption. Journal of Travel Research, 58(3), 355-369. .
- Yang, Y., Liu, H., & Li, X. (2019). The world is flatter? Examining the relationship between cultural distance and international tourist flows. Journal of Travel Research, 58(2), 224-240. .
- Liu, H., Li, X. & Tan K. P. S. (2019). What determines destination loyalty? Revisiting the investment model in a destination context. Tourism Review International, 23 (1/2), 21-36.
- Liu, H., Li, H., Dipietro, R., & Levitt, J. (2018). The role of authenticity in mainstream ethnic restaurants: Evidence from an independent full-service Italian restaurant. International Journal of Contemporary Hospitality Management, 30(2), 1035–1053.
- Yang, Y., Liu, H., Li, X., & Harrill, R. (2018). A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92, 350-359.
- Liu, H., Li, X., Cardenas, D., & Yang, Y. (2018). Perceived cultural distance and international destination choice: The role of destination familiarity, geographic distance, and cultural motivation. Journal of Destination Marketing & Management, 9, 300–309.
- Guo, Y., Liu, H., & Chai, Y. (2014). The embedding convergence of smart cities and tourism internet of things in China: An advance perspective. Advances in Hospitality and Tourism Research, 2(1), 54–69.