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Ijeoma is a postgraduate Researcher at the Department of Innovation and Business Transformation, Surrey Business School, UK. She holds a BSc in Business Administration and MBA from the Surrey Business School. Her research is on how digitalisation can be made possible for even the last-mile enterprise by adapting digital business models to rural manufacturing enterprises in Nigeria. She is passionate about collaborating with practitioners through Action Research to find solutions to the real-world problem of rural manufacturers not benefitting from digital opportunities. Through a theoretical lens, her research intends to understand the traditional business models of rural manufacturing enterprises using a case study to adapt digital business models that would enable value creation, delivery, and capture.