
Âé¶¹ÊÓÆµ
Biography
I am a Professor in the School of Social Sciences at the Âé¶¹ÊÓÆµ, where I am a member of the Senate, and where I sit on the University Research and Innovation Committee. My research interests span technology use and user centric research on algorithms, datafication, and broader digital technologies.
I dovetail these interests often with my interest in families, parenting and parenthood. I also have a longstanding background of interest and expertise in media audiences, including 'audiences' in transforming media environments. I hold a PhD from the (2008-2011) where I was supervised by . I was Post-doctoral Fellow at (2011-2012) and Lecturer at the (2012-2017).
I joined the Âé¶¹ÊÓÆµ as Senior Lecturer in 2017, was promoted to Reader in 2018 and promoted to Professor in 2021. I have directed a on the future of audiences in the context of emerging technologies (funded by the AHRC, 2015-2018), and have been Chair of the (2014-2017).
Current and recent projects -
2023-2025: Leverhulme Research Project Grant: Parents', news use, risks and crises in datafied societies (PI)
New book: ‘Parents talking algorithms’: Published in December 2024, with Bristol University Press.
2023-2025: British Academy Grant: Linguistic minority families, emerging technologies, and the raising of bilingual children (PI)
2022-2023: Data-driven media personalisation (Co-I): Funded by AI4ME, with Philip Jackson (FEPS), Rhianne Jones (BBC) and Yen Nee Wong (Kent)
Outside of these current and recent projects, my work has been funded by the Wellcome Trust, the British Academy, the Arts and Humanities Research Council and the ESRC impact fund.
Potential PhD students: I am happy to consider PhD proposals in various areas within sociology and media and communications.
Areas of specialism
University roles and responsibilities
- Academic Member of Senate
- Member of University Research and Innovation Committee
My qualifications
Affiliations and memberships
News
ResearchResearch interests
My work is at the intersections of sociology and media and communication studies with a specific focus on technology use, user cultures, and audiences. I started off researching audiences of diverse media formats/genres, and since have developed a keen interest in users experiences around technology, including AI, algorithms more broadly and other emerging technologies. My work looks into use in its broadest sense - the contexts, practices, purposes, hopes, expectations, worries, emotions that people bring to data and digital tech.
Current projects:
Leverhulme Research Project Grant 2023-2025: Parents', news use, risks and crises in datafied societies: From autumn 2023, I am PI on a Leverhulme Research Project Grant investigating parents' engagement with mediated risks and crises, in relation to their news consumption in contemporary datafied societies. My Co-Is are Tom Roberts and Emily Setty.
2023-2025: British Academy Grant: Linguistic minority families, emerging technologies, and the raising of bilingual children: From August 2023, I am PI on a British Academy Grant investigating families' engagement with emerging technologies as they raise bi or multilingual children. My Co-I is Dr Doris Dippold.
2023-2024: FASS Sabbatical Book Project: ‘Parents talking algorithms’: Over the course of 2023, generously supported by a research sabbatical from the Âé¶¹ÊÓÆµ, an Erasmus Visiting Fellowship to the University of Bergen in Norway and a Data & Society Fellowship at Malmo University, Sweden - I am conducting research and writing on my next book project. I ask in this work, or those in the public domain.
Citizens' Councils on Data-Driven Media Personalisation: 2022-2023: Over the course of 2022, I have co conducted research with Dr Philip Jackson of the Faculty of Engineering and Physical Sciences, of the BBC, and later, Dr Yen Nee Wong (Kent) on citizens' views on the use of personal data in media personalisation. This work has involved a "citizens' council" approach where we have spent the spring and early summer of 2022 doing fieldwork in Guildford, Manchester and Woking, listening to citizens' hopes and anxieties around the use of personal data in media personalisation technologies. . Our work from this project is now under review in a variety of places.
Recently completed projects on users and audiences
The Future of Audiences
With funding from the Arts and Humanities Research Council, I directed CEDAR - Consortium on Emerging Directions in Audience research, where I led a 29 member research team with Brita Ytre-Arne. The team conducted a foresight analysis exercise on the . This work was funded by the AHRC, UK, and has led to a range of publications (please see publications section). This led to my book with Brita Ytre-Arne - , and various papers on and an .
Provocative Screens
Using a combination of field research methods, I researched German and British public reactions to 'offensive' television content (my with Anne Graefer, Palgrave) and from institutions.
Parents as users - 5 cross-cutting projects on parental use of technology
My work in 2021-2022 on the complex role of the digital during the pandemic, led to this . Over 2020-2022, jointly with Paul Hodkinson I did significant research and impact work funded by the ESRC's Impact Acceleration account. This has been a partnership with the Institute of Health Visiting and the National Childbirth Trust. Pooling together academic research and professional expertise in the area of mental health support for new parents, we have developed resources for parents and practitioners to better support perinatal mental health over the course of 2020 and 2021. . My (2016-2018) investigated digital technologies and women's peri-natal experiences in the UK - looking at apps, , social networking sites, vlogging sites and other areas. This led to a research monograph with Routledge on the above titled (Routledge, 2020), and related journal articles. My Wellcome Trust project (2018-2019) investigated the and my Surrey - FASS funded project with Paul Hodkinson on led to a co-authored book with Paul Hodkinson titled New Fathers Mental Health and Digital Communication (2021).
Research interests
My work is at the intersections of sociology and media and communication studies with a specific focus on technology use, user cultures, and audiences. I started off researching audiences of diverse media formats/genres, and since have developed a keen interest in users experiences around technology, including AI, algorithms more broadly and other emerging technologies. My work looks into use in its broadest sense - the contexts, practices, purposes, hopes, expectations, worries, emotions that people bring to data and digital tech.
Current projects:
Leverhulme Research Project Grant 2023-2025: Parents', news use, risks and crises in datafied societies: From autumn 2023, I am PI on a Leverhulme Research Project Grant investigating parents' engagement with mediated risks and crises, in relation to their news consumption in contemporary datafied societies. My Co-Is are Tom Roberts and Emily Setty.
2023-2025: British Academy Grant: Linguistic minority families, emerging technologies, and the raising of bilingual children: From August 2023, I am PI on a British Academy Grant investigating families' engagement with emerging technologies as they raise bi or multilingual children. My Co-I is Dr Doris Dippold.
2023-2024: FASS Sabbatical Book Project: ‘Parents talking algorithms’: Over the course of 2023, generously supported by a research sabbatical from the Âé¶¹ÊÓÆµ, an Erasmus Visiting Fellowship to the University of Bergen in Norway and a Data & Society Fellowship at Malmo University, Sweden - I am conducting research and writing on my next book project. I ask in this work, or those in the public domain.
Citizens' Councils on Data-Driven Media Personalisation: 2022-2023: Over the course of 2022, I have co conducted research with Dr Philip Jackson of the Faculty of Engineering and Physical Sciences, of the BBC, and later, Dr Yen Nee Wong (Kent) on citizens' views on the use of personal data in media personalisation. This work has involved a "citizens' council" approach where we have spent the spring and early summer of 2022 doing fieldwork in Guildford, Manchester and Woking, listening to citizens' hopes and anxieties around the use of personal data in media personalisation technologies. . Our work from this project is now under review in a variety of places.
Recently completed projects on users and audiences
The Future of Audiences
With funding from the Arts and Humanities Research Council, I directed CEDAR - Consortium on Emerging Directions in Audience research, where I led a 29 member research team with Brita Ytre-Arne. The team conducted a foresight analysis exercise on the . This work was funded by the AHRC, UK, and has led to a range of publications (please see publications section). This led to my book with Brita Ytre-Arne - , and various papers on and an .
Provocative Screens
Using a combination of field research methods, I researched German and British public reactions to 'offensive' television content (my with Anne Graefer, Palgrave) and from institutions.
Parents as users - 5 cross-cutting projects on parental use of technology
My work in 2021-2022 on the complex role of the digital during the pandemic, led to this . Over 2020-2022, jointly with Paul Hodkinson I did significant research and impact work funded by the ESRC's Impact Acceleration account. This has been a partnership with the Institute of Health Visiting and the National Childbirth Trust. Pooling together academic research and professional expertise in the area of mental health support for new parents, we have developed resources for parents and practitioners to better support perinatal mental health over the course of 2020 and 2021. . My (2016-2018) investigated digital technologies and women's peri-natal experiences in the UK - looking at apps, , social networking sites, vlogging sites and other areas. This led to a research monograph with Routledge on the above titled (Routledge, 2020), and related journal articles. My Wellcome Trust project (2018-2019) investigated the and my Surrey - FASS funded project with Paul Hodkinson on led to a co-authored book with Paul Hodkinson titled New Fathers Mental Health and Digital Communication (2021).
Supervision
Postgraduate research supervision
Potential PhD students: I am happy to consider PhD proposals in various areas within sociology and media and communications. Within topics based in sociology - my interests lie in parents, motherhood/maternity, fatherhood, migrant parents, families, relationships, childhood, youth, mental health, vulnerabilities and inequalities in parenthood, and digital sociology. In terms of topics relating to media and communications, I am interested in both media audiences as well as users and use of media and digital technologies including emerging and new technologies including but not restricted to AI, the Internet of Things, VR and other related areas.
My past/current supervision topics include -
Uses of datings apps by LGBTQ+ users
Digital activism in the global south against sexual violence
Young audiences, Eastern Europe and Disney princesses
Telenovela reception
Distant suffering and television audiences
Teaching
I directed our BSc in Media and Communication degree from 2017 to 2021, where I led the degree through a significant revamp in 2018-2019. This degree enables students to delve into theories of media power, regulation and audiences, critical studies of data and datafication, platform societies and global media and communication.
My teaching in the Department consists of compulsory modules, where I teach on topics directly related to my research interests and expertise. For the forthcoming future, subject to any last minute changes my teaching portfolio includes -
- (Year 2)
- (Year 3)
I also supervise Undergraduate as well as Postgraduate dissertations each year.
I am currently supervising PhD projects on -
- Indonesian audiences and Disney
- Indian women's digital activism against sexual violence
- Dating app user experiences
Publications
Highlights
Books
New book!
Das, R. (2024). . Parents engage with algorithms daily in contemporary digital societies. These algorithms are entwined with the most routine of everyday parenting tasks. Algorithms interface with parents’ interactions with search engines, their sharing and sharenting practices on social media, their children's entertainment, their engagement with the news, and more. This book explores parents’ awareness of the pervasive role of algorithms in shaping parenting practices and everyday life. It critically examines how parents navigate algorithmic environments and how they prepare for their children's futures in a world increasingly dominated by data, algorithms, automation, and artificial intelligence. Drawing on an in-depth study of 30 English parents, this work illuminates the hopes and fears parents speak of, in relation to algorithms and datafication. The book delves into their agency, their experiences of and interactions with algorithms in various contexts, including searching for information, sharing content, consuming news, and more. It looks into parents’ algorithmic literacies, whilst remembering the critical importance of holding powerful institutions accountable for their actions. This book should be of interest to social scientists, policymakers, and general readers interested in the intersection of families, platforms, parenting and digital technologies. It offers a nuanced understanding of parents’ agency, struggles, hopes and fears around algorithms shaping contemporary parenting in datafied societies.
Hodkinson, P. & Das, R. (2021). . London: Palgrave
This book analyses in-depth, qualitative material on new fathers’ experiences of mental health difficulties after having a baby and, in particular, their use of online communications as part of their coping practices. Arising out of a project funded by the Faculty of Arts and Social Science at the Âé¶¹ÊÓÆµ that centred on in depth interviews with 15 fathers, at the heart of the book are the ways discourses of masculinity and fatherhood can exacerbate fathers’ difficulties and prevent them from communicating with others, and the extent to which social media may provide opportunities to negotiate, escape from or contest such discourses through engaging with information and others, disclosing struggles and seeking support. We examine the digital mediation of emotions around paternal mental health, the emergence of new, networked paternal intimacies, and new forms of connection and disconnection which shape, resource, and potentially empower fathers communicating about mental health.
Das, R. (2019). . London: Routledge
Early Motherhood in Digital Societies offers a nuanced understanding of what the digital turn has meant for new mothers in an intense and critical period before and after they have a baby, often called the ‘perinatal’ period. The book looks at an array of digital communication and content by drawing on an extensive research project involving in-depth interviews with new mothers in the United Kingdom and online case studies. The book asks: what does the use of technology mean in the perinatal context and what implications might it have for maternal wellbeing? The book argues for a balanced and context-sensitive approach to the digital in the context of perinatality and maternal wellbeing in the critical perinatal period.
Das, R. & Ytre-Arne, B. (2018). . London: Palgrave Macmillan
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world. The book uses knowledge emerging out of three foresight exercises, produced in cooperation with more than 50 stake-holding organisations and building on systematic reviews of audience research, to arrive at a renewed agenda for audience studies.
Das, R. & Graefer, A. (2017). Palgrave Macmillan (Pivot)
This book offers a nuanced understanding of ‘offensive’ television content by drawing on an extensive research project, involving in-depth interviews and focus groups with audiences in Britain and Germany. Provocative Screens asks: what makes something really offensive and to whom in what context? Why it offence felt so differently? And how does offensive content matter in public life, regulation, and institutional understandings?
JOURNAL ARTICLES
- Trueltzsch-Wijnen, C; Das, R.; Chimirri, N; Jorge, A. (2024). Communications: The European Journal of Communication Research
- Setty, E; Boursinou, N; Das, R; Roberts, T. (Under Review): Raising children in a ‘risky’ world: How parents’ news use shapes trust, anxiety, and family decisions.
- Das, R; Boursinou, M; Roberts, T; Setty; E. (Under Review) What does local news use have to do with raising children? Four dimensions of local news in English parent's news use.
- Das, R. (2024). . Convergence. Online First.
- Das, R.; Chimirri, N; Jorge, A; Trueltzsch-Wijnen, C. (2024). Families Relationships and Societies
- Das, R; Wong, Y; Jones, R; Jackson, P. (2024):
- Das, R. (2023): : Misunderstandings, parked understandings, transactional understandings and proactive understandings. Journal of Children and Media
- Das, R. (2023):. The Communication Review
- Wong, Y; Das, R; Jones, R; Jackson, P. (2023): Big Data and Society
- Das, R. (2022). . New Media & Society
- Das, R. & Beszlag, D. (2021). . Journal of Health Visiting Online First.
- Das, R. (2021). . Journal of Health Visiting.
- Ytre-Arne, B.; & Das, R. (2020). . Communication Theory
- Das, R. & Hodkinson, P. (2020). . New Media and Society
- Das, R., & Hodkinson, P. (2019). T. Social Media+ Society, 5(2), 2056305119846488.
- Das, R. (2018). . Communication, Culture and Critique
- Das, R. (2018). . Television and New Media
- Ytre-Arne, B. &; Das, R. (2018). . Television and New Media
- Das, R. (2018). : The case of the Charlie Gard support campaign on Facebook. Discourse Context and Media
- Das, R. (2018). . Communication Review.
- Zsubori, A. & Das, R. (2018). . Journal of Children and Media 12 (4).
- Das, R. & Graefer, A. (2017). R. Communication, Culture and Critique. Online First.
- Das, R. (2017). . Social Media + Society.
- Das, R & Ytre-Arne, B. (2017). . European Journal of Communication.*Gold Open Access*
- Das, R. (2017). . European Journal of Cultural Studies, Online First
- Das, R. (2017). Reflections from the CEDAR network on emerging directions in audience analysis. Media, culture and society. Online First.
- Das, R. (2017). . Critical Studies in Television 12(3).
- Graefer, A. & Das, R. (2017). .
- Das, R. (2016). “(3)
- Das, R. & Ytre-Arne. B. (2016). . Participations 13(1). pp 280-288
- Das, R. and Pavlickova, T (2014). in interactive media. New Media and Society 16 (3)
- Das, R. (2014) . International Journal of Media and Cultural Politics 10 (2)
- Das, R. (2013). Introduction. In - . A special issue of The Communication Review 16 (1)
- Das, R (2013). “ in reading Harry Potter.European Journal of Communication 28 (5)
- Das, R. (2012). . Popular Communication 10 (4)
- Das, R (2012). The task of interpretation. Participations: The international journal of audience and reception studies. 9 (1)
- Das, R (2011). . European Journal of Communication, 26: 4, 343-360
- Das, R (2010). ? Communication Review13 (2), 140-159
- Das, R (2010). . Journal of Media Practice 11: 3
BOOK CHAPTERS
- Ong. J. & Das, R. ( 2019). The contributions of television audience studies in the networked age: Looking back to look forward. In Shimpach, S. Eds (2019). The Routledge Companion to Global Television
- Das, R. (2018) . In Mascheroni, G, Ponte, C. & Jorge, A. (Eds). Digital parenting: the challenges for families in the digital age. Gothenburg: Nordicom.
- Das, R. & Ytre-Arne, B. (2018). A new crossroads for audiences and audience analysis. In Das, R. & Ytre-Arne, B. (Eds). The Future of Audiences: A foresight analysis. London: Palgrave Macmillan.
- Das, R. (2018). From implications to responsibilities. In Das, R. & Ytre-Arne, B. (Eds). The Future of Audiences: A foresight analysis. London: Palgrave Macmillan.
- Das, R., Ytre-Arne, B. Mathieu, D., & Stehling, M. (2018) Our methodological approach: The intuitive-analytical balance. In Das, R. & Ytre-Arne, B. (Eds). The Future of Audiences: A foresight analysis. London: Palgrave Macmillan.
- Vesnic-Alejevic, L., Seddighi, G., Mathieu, D., & Das, R. (2018). Drivers and scenarios for 2030. In Das, R. & Ytre-Arne, B. (Eds). The Future of Audiences: A foresight analysis. London: Palgrave Macmillan.
- Ytre-Arne, B. & Das, R.( 2018). Where next for audiences in communication? An emergent research agenda. In Das, R. & Ytre-Arne, B. (Eds). The Future of Audiences: A foresight analysis. London: Palgrave Macmillan.
- Das, R., Kleut, J., & Bolin, G. (2014). New Genres-New Roles for the Audience?. Audience Transformations Shifting Audience Positions in Late Modernity, 30-46.
- Livingstone, S & Das, R. (2012). The End of Audiences? Theoretical echoes of reception amidst the uncertainties of use. Chapter for the Blackwell Companion to New Media Dynamics, edited by John Hartley, Jean Burgess and Axel Bruns
- Das, R (2010). The task of interpretation: converging perspectives in audience research and digital literacies? In Nico Carpentier, et. Al. (Eds.)Media and Communication Studies Intersections and Interventions. Tartu: University of Tartu Press
GUEST-EDITED SPECIAL ISSUES
- Das, R. Eds. (2018). . Special issue of Television and New Media
- Das, R. & Ytre-Arne, B. Eds. (2016). in Audience Research. Special Issue of Participations, 13(1).
- Das, R. Eds (2013). . A special issue of The Communication Review 16 (1)