Habit Application and Theory group (HabitAT)

Much everyday human behaviour is done on autopilot, driven by habit. The Habit Application and Theory group (HabitAT) is at the forefront of research to understand and change habits in the real-world. 

Â鶹ÊÓƵ us

Run by world-leaders in applied habit psychology, the HabitAT group aims to understand what habits are, and how to make or break real-world habits to achieve lasting behaviour change. 

Our ultimate aim is to address pressing societal challenges by developing and applying evidence-based behaviour change strategies.

We are developing and applying the science of habits to inform impactful, real-world behaviour change.

Explore our pages

Collaboration

Research

We conduct cutting-edge theoretical, methodological and empirical research into habits, and how to use habit psychology to change behaviour.

Staff in planning meeting

Our members

The HabitAT group comprises a wealth of skills, knowledge and experience in the science of habit, spanning an international network of researchers

Group of people sat at table with their books talking together

Consultancy and collaboration

The HabitAT group works with a range of individuals and organisations to apply insights from habit psychology to change real-world behaviours across various domains

Person reading Your University newspaper

In the media

HabitAT group members share their expert insights through media work and other public engagement channels

Stay connected

Great line-up at our upcoming seminar (£0) on new ideas in theory and application!
Our new £0 qual paper illustrates how, among normally office-based workers, changes to working practices during the…
A belated, warm and excitable welcome to Surrey to my new office neighbour and long-time ³¦´Ç±ô±ô²¹²ú…