Todd (Ilsoo) Seo
Postgraduate Research Student
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My research project
Destination marketing with virtual influencersThis study explores tourists' attitudinal and behavioural responses towards virtual influencers in the tourism context. I am interested in the destination marketing, tourist behaviour, and digital marketing in tourism and hospitality.
Supervisors
This study explores tourists' attitudinal and behavioural responses towards virtual influencers in the tourism context. I am interested in the destination marketing, tourist behaviour, and digital marketing in tourism and hospitality.